Kids, it all started six years ago in December of 2012. While taking some time off over the holidays to reflect on my life, I decided I was ready for a change.
I had been in the IT services industry for a decade. I had built a successful company, sold it, and watched as the new mega-corporation owner destroyed it in a matter of months. It was beyond devastating; it was demoralizing. Having finally escaped my corporate prison I spent most of that year on the road, helping a friend on the West coast build his IT services business. But it wasn’t enough. I felt like I needed to do more. More to help the little guys. The micro and small business owners who make up the backbone of our economy. Time and again I saw them being squeezed out of their marketplaces by big business. Businesses with wall street cash, companies that can afford to squash the little guy. It made me angry. Partly because of my own experience, but mainly because when small businesses fail, real people get hurt. People who usually can’t afford to take a substantial financial loss.
So I decided that I would do something to make a difference. I would champion the cause of small business. I set out working on a plan to use my knowledge of web technologies to start a consulting firm that would guide small businesses to the online resources available to help them level the playing field. Resources to help them not only compete against larger competitors but to win. I wasn’t sure exactly what the final product would look like, but I was confident I could do it.
Then, as it usually does, life happened. After nearly twelve years of marriage, my wife said those two magic words that changed everything. “I’m pregnant.” Suddenly, I began to look at everything differently. How were we going to afford all the things the baby would need? How were we going to pay for diapers, food, clothes and the twenty million other items required to raise a child? Would she be able to continue working after giving birth? Daycare costs….argh! So, confronted with all this uncertainty, I concluded that the time was not right to start a new venture in uncharted territory. After reaching what I knew was the only logical conclusion, I returned to the IT services space and PointClear Networks launched in July of 2013.
Five years later, life is good. Our daughter continues to be the center of our lives, and the business is doing well. By all accounts, I should be thrilled. But I’ve never forgotten the vision I had of helping other small business owners compete against corporate encroachment. Too frequently I’ve found myself asking “what if?” What if I had taken that risk six years ago? Would it have worked out? Would I be in a better or worse place than I am now? Asking those questions is, of course, foolish as you can’t change history. But you can change the future.
So, after much consideration, I am happy to announce that the dream is still alive. With a much clearer vision of how I can accomplish my mission, it is with great pleasure that I announce the launch of The Red5 Agency. A digital marketing agency designed from the ground up to help small healthcare providers compete against corporate giants using the greatest equalizer available….the internet. With a suite of solutions ranging from managed website hosting to reputation management and social media advertising, our goal is to provide the tools necessary to allow any small practice to stand on a level playing field and attract new patients.
Why Red5? Why the focus on small healthcare practices? Well, those answers will come in future posts.